Planning

This was a class project where I was required to create three states of a shopping website for mobile. I created my own brand, but used Old Navy as my primary inspiration. I used their colors, general aesthetic and order of information. But when it came to the creative details, I changed things up.

This project challenged me to pay attention to those little details. Where should the color selector go? How is the sale highlighted? Is the size and quantity selection clear enough? These are the things that make a difference in UX design. These are the things that are going to make a user say, “Wow, that was so easy!” Or, “Jeez, I’m never using this app again. How does this make sense?”

Production